Ad100clicks100clicksLeak: clicks from students, job seekers and the wrong countries.Fix: ads only for buyers, in your markets.
Your website30stay45stayLeak: slow or unclear page. They hit back.Fix: a fast page that matches the ad.
Enquiry6enquire10enquireLeak: a long form and slow replies. They go elsewhere.Fix: a short form and a fast reply.
Follow-up0back+2backLeak: no follow-up. Whoever left is gone.Fix: ads that bring them back.
Customer2customers4customersLeak: sales not tracked, so Google canβt learn.Fix: every sale tracked and fed back.