100 paid clicks in. 2 patients booked.The other 98 were paid for, then lost along the way.
Same 100 clicks. 4 patients booked.Same budget, double the bookings. Nothing extra bought, just leaks fixed.
Leaking Leaks fixed
Ad100paid clicks100paid clicks
Your website30stay45stay
Booking6start booking10start booking
Reminder0come back+2come back
Booked2patients4patients
🔍 physio near meSponsoredyourpractice.comYour Practice | Book Online
ConsultBook now
Booking🔒 SecureConfirm booking
Still looking for
a specialist?Ad
Your Practice · same-week appointmentsPick a time
Not set up
✓Appointment bookedTue 10:30
LEAKS HEREClicks from outside your area, or for your own name.FIXED BYAds for the treatments patients search, in your area.
LEAKS HERESlow or unclear page. They hit back.FIXED BYA fast page that matches the ad.
LEAKS HEREA contact form instead of a diary. They book elsewhere.FIXED BYDirect online booking.
LEAKS HERENo follow-up. Whoever left is gone.FIXED BYAds that bring them back.
LEAKS HERESales not tracked, so Google can’t learn what works.FIXED BYEvery sale tracked and fed back to Google.
100 paid clicks in.
2 patients booked.
Same 100 clicks.
4 patients booked.
Leaking Leaks fixed
🔍 physio near meSponsoredyourpractice.comYour Practice | Book Online
ConsultBook now
Booking🔒 SecureConfirm booking
Still looking for
a specialist?Ad
Your Practice · same-week appointmentsPick a time
Not set up
✓Appointment bookedTue 10:30
Ad100clicks100clicksLeak: clicks from outside your area, or for your own name.Fix: ads for the treatments patients search.
Your website30stay45stayLeak: slow or unclear page. They hit back.Fix: a fast page that matches the ad.
Booking6start booking10start bookingLeak: a contact form instead of a diary. They book elsewhere.Fix: direct online booking.
Reminder0back+2backLeak: no follow-up. Whoever left is gone.Fix: ads that bring them back.
Booked2patients4patientsLeak: sales not tracked, so Google can’t learn.Fix: every sale tracked and fed back.