Our wall of love 🧡
“Qualified leads up 21% in one sprint, and for once I actually understand why.”
Partner
Google Ads Certified
Partner
Six Google Ads channels. Six sets of rules.
Each one has its own auction, signals and settings, and they all affect each other. Here’s what each does, and where it bites.
Google Search Ads
Text ads at the top of Google, shown when someone searches for what you offer. You only pay when they click.
How we use it. It reaches people at the exact moment they’re looking. It’s usually the first thing we fix, because it holds the most buying searches, and the most waste.
- Reaches people actively searching for you
- Full control over keywords, copy and budget
- Fast to launch, measurable from day one
- Clicks get expensive in competitive markets
- Captures demand, but doesn’t create it
- Burns budget fast without tight negatives
Warning: We think in Engineering.
We don’t guess. We model your margins and break-even ROAS, map every step from ad to checkout, then test, cut and scale only what pays.
Contact us.
Pick a time that suits you, or send us a message. No pressure, no sales script.
Google Ads questions, answered.
Straight answers about Google Ads costs, ROAS, Shopping, Performance Max and lead generation.
Still unsure? Ask us directlyWhat does a Google Ads agency actually do?
+
A Google Ads agency plans, builds and manages your paid campaigns across Search, Shopping, Performance Max, YouTube and Display. At LeanAds that also means keyword research, ad copy, landing page optimisation, conversion tracking and weekly bid and budget management, so every euro is tied to a measurable result.
How much does Google Ads cost per month?
+
You set the ad budget, and Google charges per click (CPC). Most small and mid-sized businesses start with a daily budget they can comfortably test for 60–90 days. We model your margins and break-even ROAS first, so your Google Ads budget is based on profit, not guesswork.
How long does it take to see results from Google Ads?
+
Search ads can drive clicks and enquiries within days. Campaigns usually stabilise after 4–8 weeks of data, once Google’s Smart Bidding has learned which searches convert. We report weekly so you always know what’s working.
What is a good ROAS for an ecommerce store?
+
It depends on your margins. A good return on ad spend is any ROAS above your break-even point. For many online stores that sits between 3× and 6×. We calculate your break-even ROAS before launch and scale only what is profitable.
Google Shopping ads or Performance Max: which is better for ecommerce?
+
Both run from your Google Merchant Center product feed. Standard Shopping gives more control over products and search terms, while Performance Max reaches Search, YouTube, Display, Gmail and Maps from one campaign. Most stores do best with a structured mix of the two.
How do you get quality leads from Google Ads?
+
Lead generation campaigns win on intent. We target high-intent keywords, add negative keywords to filter out bad traffic, build fast landing pages with clear forms, and track calls and form fills as conversions so Google optimises for real enquiries, not just clicks.
What do you check in the free Google Ads audit?
+
Account structure, keyword and search term waste, Quality Score, ad copy, landing page speed and conversion tracking (GA4, Google Tag and enhanced conversions). Within 48 hours you get a clear list of where budget is leaking and what to fix first.
Do you work with Shopify and WooCommerce stores?
+
Yes. We connect your Shopify or WooCommerce store to Google Merchant Center and GA4, fix product feed errors, and set up accurate purchase tracking so Shopping and Performance Max campaigns optimise for revenue.
Our wall of love 🧡
“Qualified leads up 21% in one sprint, and for once I actually understand why.”
PartnerGoogle AdsCertified
PartnerSix Google Ads channels. Six sets of rules.
Each one has its own auction, signals and settings, and they all affect each other. Here’s what each does, and where it bites.
Google Search Ads
Text ads at the top of Google, shown when someone searches for what you offer. You only pay when they click.
How we use it. It reaches people at the exact moment they’re looking. It’s usually the first thing we fix, because it holds the most buying searches, and the most waste.
- Reaches people actively searching for you
- Full control over keywords, copy and budget
- Fast to launch, measurable from day one
- Clicks get expensive in competitive markets
- Captures demand, but doesn’t create it
- Burns budget fast without tight negatives
Warning: We think in Engineering.
We don’t guess. We model your margins and break-even ROAS, map every step from ad to checkout, then test, cut and scale only what pays.
Contact us.
Pick a time that suits you, or send us a message. No pressure, no sales script.
Google Ads questions, answered.
Straight answers about Google Ads costs, ROAS, Shopping, Performance Max and lead generation.
Still unsure? Ask us directlyWhat does a Google Ads agency actually do?
+
A Google Ads agency plans, builds and manages your paid campaigns across Search, Shopping, Performance Max, YouTube and Display. At LeanAds that also means keyword research, ad copy, landing page optimisation, conversion tracking and weekly bid and budget management, so every euro is tied to a measurable result.
How much does Google Ads cost per month?
+
You set the ad budget, and Google charges per click (CPC). Most small and mid-sized businesses start with a daily budget they can comfortably test for 60–90 days. We model your margins and break-even ROAS first, so your Google Ads budget is based on profit, not guesswork.
How long does it take to see results from Google Ads?
+
Search ads can drive clicks and enquiries within days. Campaigns usually stabilise after 4–8 weeks of data, once Google’s Smart Bidding has learned which searches convert. We report weekly so you always know what’s working.
What is a good ROAS for an ecommerce store?
+
It depends on your margins. A good return on ad spend is any ROAS above your break-even point. For many online stores that sits between 3× and 6×. We calculate your break-even ROAS before launch and scale only what is profitable.
Google Shopping ads or Performance Max: which is better for ecommerce?
+
Both run from your Google Merchant Center product feed. Standard Shopping gives more control over products and search terms, while Performance Max reaches Search, YouTube, Display, Gmail and Maps from one campaign. Most stores do best with a structured mix of the two.
How do you get quality leads from Google Ads?
+
Lead generation campaigns win on intent. We target high-intent keywords, add negative keywords to filter out bad traffic, build fast landing pages with clear forms, and track calls and form fills as conversions so Google optimises for real enquiries, not just clicks.
What do you check in the free Google Ads audit?
+
Account structure, keyword and search term waste, Quality Score, ad copy, landing page speed and conversion tracking (GA4, Google Tag and enhanced conversions). Within 48 hours you get a clear list of where budget is leaking and what to fix first.
Do you work with Shopify and WooCommerce stores?
+
Yes. We connect your Shopify or WooCommerce store to Google Merchant Center and GA4, fix product feed errors, and set up accurate purchase tracking so Shopping and Performance Max campaigns optimise for revenue.