Stop paying for Google Ads "leads" that never become customers.
For businesses that sell through enquiries and spend €2,500+ a month. Our Free 2-Day Google Ads Strategy Audit finds which of your “leads” are real, puts a euro figure on the rest, and shows you how to fix it.
Partner
5.0★★★★★Find the real leads hiding in your Google Ads.
We show you where the money leaks and how to win it back. The €1,500 audit, free.
If any of this sounds familiar, the audit is for you.
We’ll recommend new ads, suggest tweaks for your website and make your data meaningful. So you can focus on your business.
The hidden leaks quietly costing you leads
We find these in almost every account we audit. Nobody sees them, but you pay for them every day. Part 2 of your Strategy Audit checks all six, with read-only access. Scroll, and watch it find them one by one.
Want to know if your Google Ads can be better? For free?
Free. Every leak in euros, with the fix, in 2 working days.
If any of this sounds familiar, the audit is for you
"Hundreds of conversions, and sales sees almost nothing."
File downloads, page views and phone taps counted as leads.
"The leads are students, job seekers or the wrong country."
Broad keywords, no negatives, targeting that's too wide.
"People enquire, but they don't book."
A contact form where patients or buyers wanted to book straight away.
"Nobody can tell me which campaign brought the big order."
No link between the CRM or diary and Google Ads.
"Our agency doesn't really understand what we sell."
Generic keyword lists that miss how your buyers actually search.
"We get clicks from places that never buy."
Cheap placements and click-farm traffic eating the budget.
Heard all of these. For one plastic surgeon, fixing them meant 269 confirmed bookings at about €10 each.
Most visitors don't enquire the first time. The businesses that win follow up.
Every customer moves through five steps: someone clicks your ad, visits your site, sends an enquiry or books, gets followed up, and becomes a customer. Most people leave somewhere along the way. If your tracking only counts clicks and downloads, you can't see who was real, you can't follow up, and Google can't learn who your buyers are. You've paid for the click either way.
Tracking that records enquiries, bookings and won deals, not downloads and phone taps.
Fast replies, direct booking where it fits, and reminder ads for people who went quiet.
When Google learns which enquiries became customers, it finds more of them. Same budget, more real leads.
Every leak found, priced in euros, and ranked by what to fix first
In 2 working days you'll know which of your conversions are real enquiries, what the rest cost you each month, and what to fix first. Part 1 from what's public; Part 2 inside your account, read-only. Reviewed by an industrial engineer, not a junior account manager.
STRATEGY AUDIT"Find the waste first. Then measure every change."
We find the one constraint costing you the most and fix that first, one change at a time, so you know exactly what worked. Llewellyn reviews every audit himself.
Partner
PartnerGoogle Ads certifiedFind a leak, or we pay you €100.
If your full Strategy Audit doesn't show you at least one thing costing you money, tell us and we'll pay you €100 for your time. The audit, video and plan are yours to keep either way.
Become a client later? We agree one number in writing. If it hasn't improved 15% in 90 days, we work free for up to 60 more days, then you leave with no exit fee. You own your account and data from day one.
This is for you if
- ✓You win customers through enquiries, quotes or booked appointments
- ✓A new customer or patient is worth €1,000+ to you
- ✓You spend €2,500+ a month on Google Ads
This isn't for you if
- ✕You haven't launched Google Ads yet
- ✕You can't tell us, even roughly, which leads became customers
- ✕You're looking for the cheapest agency
Before you start
We have a CRM or booking system. Can you use it?+
Usually, yes. Part of the audit checks whether qualified leads, bookings and won deals can flow back into Google Ads, so it learns which enquiries are worth paying for.
Is it really free?+
Yes. No card and no contract. You keep Part 1, the full Strategy Audit and the video whatever you decide. It’s how clients find us.
Why only 5 a week?+
Llewellyn and the team do every Strategy Audit by hand, inside your account. Five a week is what we can do properly. When this week is full, the next slots open on Monday.
What access does the audit need?+
None for Part 1: it uses only what's public. For Part 2, the full Strategy Audit, we need read-only access to Google Ads, nothing else. You add leanadspro@gmail.com as a Read only user in Google Ads, we accept, and we start right away. We can see campaigns and reports, but can't change anything or see billing. Prefer not to? We do it live on a 30-minute screen-share.
Someone else manages our Google Ads. Is that a problem?+
No. We send a short note you can forward to whoever has admin access. It takes them about 5 minutes.
What happens after the Strategy Audit?+
Fix it yourself, hand it to your current agency, or book a results call to have us do it. If you hire us, the fee is fixed per month based on your spend, and we quote it on the call.
You're based in South Africa. Does that matter?+
Our working day overlaps the Netherlands: the same time in the Dutch summer, one hour ahead in winter. We already run accounts in the Netherlands, Australia and the US. Calls and reports are in English, and EU clients are invoiced in euros.
What about GDPR?+
We only collect what you put in this form, store it in the EU, and use it to deliver your audit and contact you about it. Our privacy policy explains who processes it, how long we keep it and your rights.