For Shopify stores

Stop paying for Google Ads clicks that never turn into sales.

For Shopify stores spending €2,500+ a month. Our Free 2-Day Google Ads Strategy Audit finds the leaks costing you sales, puts a euro figure on each, and shows you how to win them back.

ShopifyPartnerGoogle Ads Search, Display and Video certified5.0★★★★★

Find the missing sales hiding in your Google Ads.

Your Free 2-Day Strategy Audit shows where the money leaks and how to win it back.

Worth €1,500,yours free
Your data is safe.
Show me where I'm losing moneyFind out who's beating me
Results in 2 working days · 5 Strategy Audits a week
Brigitte van de Watt“Teaming up with LeanAds has been the best strategic move I’ve made.”★★★★★Brigitte van de Watt · CMO, Oxipack
Dr. John JC Biggs“Phenomenal results.”★★★★★Dr. John JC Biggs · Founder & CEO, Somnia
Hannelie du Preez“They helped me scale through quality leads that actually convert.”★★★★★Hannelie du Preez · Founder & CEO
Ronelle Olivier“They turned my website and Google Ads into one cohesive online presence.”★★★★★Ronelle Olivier · Self employed
Brigitte van de Watt“Teaming up with LeanAds has been the best strategic move I’ve made.”★★★★★Brigitte van de Watt · CMO, Oxipack

If any of this sounds familiar, the audit is for you.

My agency says 8× ROAS. My bank account doesn’t agree.I’m scared to switch it off, in case sales drop.Google Ads and Shopify never show the same number.We spend more every month, but sales stay flat.I pay the invoice every month and just hope it’s working.Half our budget goes on people who already know us.
Our best sellers never get shown.I get a PDF every month I can’t make sense of.Every new agency starts from scratch.A 12-month contract. Nothing to show for it.Since the cookie banner, our numbers are a mess.I honestly don’t know what my agency does.

Let’s have a look at what is really going on in your online Google presence.

Are the shoppers searching for what you sell really finding you?

16.1×return from new customers, for a store we built from zero
3.4×return after six months, up from 1.2× with their old agency
€39.5knew-customer revenue from a channel the brand didn’t have
93.7%of clients from 2+ years ago are still with us
Return = revenue from new customers only, matched to Shopify.

Your competitors are buying your customers.

1Someone searches for what you sell.
9:41●●
2Rival stores show up around you.
9:41●●
what you sell
SponsoredCompetitor store
SponsoredCompetitor store
yourstore.comYour store
SponsoredCompetitor store
3They pay for the top spots.
9:41●●
what you sell
yourstore.comYour store▼ pushed down
SponsoredCompetitor store▲ paid €
SponsoredCompetitor store▲ paid €
SponsoredCompetitor store▲ paid €
4A missed business opportunity
9:41●●
what you sell
SponsoredCompetitor store✓ Got the sale
SponsoredCompetitor store
yourstore.comYour store✕ Lost sale
SponsoredCompetitor store
✕You lost this saleIt went to a competitor.
Worth €1,500,yours free
Get my free Strategy Audit
Show me where I'm losing moneyFind out who's beating me
Results in 2 working days · 5 Strategy Audits a week
Part 1 shows you
01Who is bidding against you, on your products and on your own brand name.
02How to win those searches back, without outspending them.
What’s inside your Strategy Audit

We’ll recommend new ads, suggest tweaks for your store and make your data meaningful. So you can focus on your business.

1
We’ll recommend new adsFresh ads built on what already sells
Day 1
AD IDEAS · LAST 90 DAYSSPEND · SALES
linen shirt men€1,21038 sales
linen shirt pattern€7400 sales
linen shirt women€39011 sales
Replace · save €740/mo
2
We’ll suggest tweaks for your storeSmall fixes that turn clicks into orders
Day 1–2
yourbrand.com/linen-shirt0.0s
★★★★★€67.00Add to cart
Mobile page speedtesting…
3
We’ll make your data meaningfulSo every euro ties to a real order
Day 2
DATA CHECK
✓Ad clicktracked
✓Add to carttracked
✓Purchase · €67tracked
Recoverable / month€03 fixes needed
Report and plan in your inbox
In most Shopify accounts

The hidden leaks quietly stealing your sales

We find these in almost every account we audit. Nobody sees them, but you pay for them every day. Part 2 of your Strategy Audit checks all six, with read-only access. Scroll, and watch it find them one by one.

Want to know if your Google Ads can be better? For Free.

Free. Every leak in euros, with the fix, in 2 working days.

Worth €1,500,yours free
Get my free Strategy Audit
Show me where I'm losing moneyFind out who's beating me
Results in 2 working days · 5 Strategy Audits a week
★★★★★5.0 on GoogleFrom founders and owners we work with

If any of this sounds familiar, the audit is for you

"My agency reports 8× ROAS. My bank account doesn't agree."

Brand searches and returning customers are counted as if Google found them.

"I'm scared to switch it off in case sales drop."

Nobody has measured which sales Google Ads actually adds.

"Google Ads and Shopify never show the same number."

Purchases counted twice, or tracked from the wrong event.

"Since the cookie banner, our data has been a mess."

Your cookie banner hides sales from Google, so it bids half-blind.

"Performance Max is a black box."

Money flows to products and websites that never sell.

"I don't really know what my agency does each month."

Weeks without a real change in the account.

LeanAds replied

Heard all six. For one store, fixing them took the return from new customers from 1.2× to 3.4× in six months.

Llewellyn Hattingh
Brands we've worked with
aquapermbgwggroup2perioppmblnexubisoxipackquintonseronicsinvacsomniasymtematrolleyquipwits

Our wall of love 🧡

5.0
★★★★★Google reviews
GooglePartner
Google Ads Search, Display and Video certifiedGoogle Ads Certified
ShopifyPartner
Brigitte van de Watt
Client story

“Teaming up with LeanAds has been the best strategic move I’ve made.”

Brigitte van de WattCMO · Oxipack
NNikoFounder & CEO
All looks positive! Record month again! 🎉09:14✓✓
EEdwinCEO
Sales are finally consistent. Honestly just feels like we’re in control now. 😌17:02✓✓
BBrigitteMarketing manager
Thank YOU! I’m so happy with LeanAds, you have no idea the anxiety relief I have now. 🙏11:48✓✓
EElaineMarketing manager
First time I’ve seen Google Ads actually make us money, not just spend it. 💸08:31✓✓
JJimmyOwner
Honestly, I don’t even check the ads anymore. It just runs, and it works. 😎20:15✓✓
MMachielOwner & CEO
Now the ball is rolling, looking good 🙌13:07✓✓
TThaboOwner
Every week the results come in and I’m like… this is working better than I expected. 📈16:40✓✓
CCarlaMarketing manager
This is the calmest I’ve ever felt about our marketing. 🧘10:22✓✓
RRuslanOwner & CEO
We didn’t need more traffic. We needed a better system. That’s exactly what this is. 💯18:55✓✓
Dr. John JC Biggs
Client story

“Phenomenal results.”

Dr. John JC BiggsFounder & CEO · Somnia
Hannelie
0:48
HannelieFounder & CEO
Ronelle
1:12
RonelleSelf employed
JB
Dr. John JC BiggsFounder & CEO · Somnia
G
★★★★★

“They bring a unique blend of commerce and systems thinking, which, mixed with their high energy and strategy, delivers phenomenal results.”

HP
Hannelie du PreezFounder & CEO
G
★★★★★

“They helped me scale through quality leads that actually convert. Work ethic impeccable, integrity unquestionable.”

RO
Ronelle OlivierSelf employed
G
★★★★★

“They expertly upgraded and redesigned my website and Google Ads into a cohesive online presence.”

BW
Brigitte van de WattCMO · Oxipack
G
★★★★★

“They just get it: the brand, the industry, the goals. Campaigns that actually move the needle.”

Real accounts 📈
Before
After
‹›
Before
After
Conversions×10
17→179
Clicks+161%
1,297→3,387
Google Ads account data, before vs after LeanAds.
Before
After
‹›
Before
After
Conversions+66%
32.5→54
ROAS×1.9
13.2x→25.4x
Google Ads account data, before vs after LeanAds.
Before
After
‹›
Before
After
Conversions+24%
66→82
ROAS×17
0.32x→5.48x
Google Ads account data, before vs after LeanAds.
Before
After
‹›
Before
After
Conversionsfrom 0
0→33
Conv. ratefrom 0
0%→13.9%
Google Ads account data, before vs after LeanAds.

“We didn’t need more traffic. We needed a better system.”

RRuslanOwner & CEO

“They helped me scale through quality leads that actually convert. Integrity unquestionable.”

HdHannelie du PreezFounder & CEO
The LeanAds team at the AfriArena awards ceremony
LeanAds team memberLeanAds team memberLeanAds team memberLeanAds team member
Llewellyn & your Lean Team

Our wall of love 🧡

Brigitte van de Watt
Client story

“Teaming up with LeanAds has been the best strategic move I’ve made.”

Brigitte van de WattCMO · Oxipack
Dr. John Biggs
Client story
Dr. John BiggsCEO · Somnia
Hannelie
0:48
HannelieFounder & CEO
Ronelle
1:12
RonelleSelf employed
The LeanAds team at the AfriArena awards ceremony
LeanAds team memberLeanAds team memberLeanAds team memberLeanAds team member
Llewellyn & your Lean Team
NNikoFounder & CEO
All looks positive! Record month again! 🎉09:14✓✓
EEdwinCEO
Sales are finally consistent. Honestly just feels like we’re in control now. 😌17:02✓✓
BBrigitteMarketing manager
Thank YOU! I’m so happy with LeanAds, you have no idea the anxiety relief I have now. 🙏11:48✓✓
EElaineMarketing manager
First time I’ve seen Google Ads actually make us money, not just spend it. 💸08:31✓✓
JJimmyOwner
Honestly, I don’t even check the ads anymore. It just runs, and it works. 😎20:15✓✓
MMachielOwner & CEO
Now the ball is rolling, looking good 🙌13:07✓✓
TThaboOwner
Every week the results come in and I’m like… this is working better than I expected. 📈16:40✓✓
CCarlaMarketing manager
This is the calmest I’ve ever felt about our marketing. 🧘10:22✓✓
RRuslanOwner & CEO
We didn’t need more traffic. We needed a better system. That’s exactly what this is. 💯18:55✓✓
JB
Dr. John JC BiggsFounder & CEO · Somnia
G
★★★★★

“They bring a unique blend of commerce and systems thinking, which, mixed with their high energy and strategy, delivers phenomenal results.”

HP
Hannelie du PreezFounder & CEO
G
★★★★★

“They helped me scale through quality leads that actually convert. Work ethic impeccable, integrity unquestionable.”

RO
Ronelle OlivierSelf employed
G
★★★★★

“They expertly upgraded and redesigned my website and Google Ads into a cohesive online presence.”

BW
Brigitte van de WattCMO · Oxipack
G
★★★★★

“They just get it: the brand, the industry, the goals. Campaigns that actually move the needle.”

“We didn’t need more traffic. We needed a better system.”

RRuslanOwner & CEO

“They helped me scale through quality leads that actually convert. Integrity unquestionable.”

HdHannelie du PreezFounder & CEO
Real accounts 📈Before vs after LeanAds
Conversions×10
179from 17
Clicks1,297→3,387+161%
Google Ads account before LeanAdsGoogle Ads account after LeanAds
ROAS×1.9
25.4xfrom 13.2x
Conversions32.5→54+66%
Google Ads account before LeanAdsGoogle Ads account after LeanAds
ROAS×17
5.48xfrom 0.32x
Conversions66→82+24%
Google Ads account before LeanAdsGoogle Ads account after LeanAds
Conversionsfrom 0
33from 0
Conv. rate0%→13.9%from 0
Google Ads account before LeanAdsGoogle Ads account after LeanAds
Google Ads account data, before vs after LeanAds.
5.0★★★★★Google reviews
GooglePartner
Google Ads Search, Display and Video certifiedGoogle Ads
Certified
ShopifyPartner
How a sales funnel works

Most visitors don't buy the first time. The stores that win bring them back.

Every sale takes five steps: click, browse, checkout, reminder, buy. Most people drop off along the way. If your tracking misses them, you can't bring them back, and Google can't learn who buys. You paid for the click either way.

Capture every visitor

Tracking that records every click, cart and sale, so nothing you paid for goes unseen.

Bring them back

Retargeting ads that remind people who left, at the moment they're ready to buy.

Feed Google the right data

When Google knows who actually buys, it finds more people like them. Same budget, more sales.

The audit shows which of these your account is missing, and what each gap costs you.
Worth €1,500,yours free
Get my free Strategy Audit
Show me where I'm losing moneyFind out who's beating me
Results in 2 working days · 5 Strategy Audits a week
The Free 2-Day Strategy Audit

Every leak found, priced in euros, and ranked by what to fix first

In 2 working days you'll know what your Google Ads really earn, what they lose each month, and what to fix first. Part 1 from what your shoppers see; Part 2 inside your account, read-only. Reviewed by an industrial engineer, not a junior account manager.

STRATEGY AUDITSAMPLEyourstore.com · 2-day report
LEAKING EVERY MONTH€2,140REAL RETURN3.4×
1Searches that never buy€740/mo
2Best ad out of budget by 11am€520/mo
3
Video walkthrough · 14 min, recorded for your store
What your report looks like. Your numbers go here.

Your real return (new customers only)

How much of your Google revenue is new, and how much would have come anyway.

Leak report

Euros leaking per month and euros recoverable, then every finding ranked by cost.

Personal video walkthrough

Llewellyn talks you through your own account on screen.

Fix-first plan

What we'd fix first and how. Use it yourself or hand it to your agency.

Total value €1,500Free
Get my free Strategy Audit
Show me where I'm losing moneyFind out who's beating me
Results in 2 working days · 5 Strategy Audits a week
Who reviews your audit
"Find the waste first. Then measure every change."

We find the one constraint costing you the most and fix that first, one change at a time, so you know exactly what worked. Llewellyn reviews every audit himself.

Llewellyn Hattingh
Llewellyn HattinghIndustrial engineer and founder of LeanAds
ShopifyPartnerGooglePartnerGoogle Ads Search, Display and Video certifiedGoogle Ads certified
84stores audited
63managed
6+years experience
€4.5M+ad spend
Zero risk

Find a leak, or we pay you €100.

If your full Strategy Audit doesn't show you at least one thing costing you money, tell us and we'll pay you €100 for your time. The audit, video and plan are yours to keep either way.

Become a client later? We agree one number in writing. If it hasn't improved 15% in 90 days, we work free for up to 60 more days, then you leave with no exit fee. You own your account and data from day one.

This is for you if

  • ✓Your store runs on Shopify
  • ✓You spend €2,500+ a month on Google Ads
  • ✓You want numbers you can trust, not just a big ROAS

This isn't for you if

  • ✕You haven't launched Google Ads yet
  • ✕You want a ROAS promise before anyone has seen your data
  • ✕You're looking for the cheapest agency
Questions

Before you start

Worth €1,500,yours free
Get my free Strategy Audit
Show me where I'm losing moneyFind out who's beating me
Results in 2 working days · 5 Strategy Audits a week
What is your “real return”?+

What you earn per euro of ad spend from people who found you through Google, not people who typed your name and would have bought anyway. We split it by search term, Performance Max included.

Is it really free?+

Yes. No card and no contract. You keep Part 1, the full Strategy Audit and the video whatever you decide. It’s how clients find us.

Why only 5 a week?+

Llewellyn and the team do every Strategy Audit by hand, inside your account. Five a week is what we can do properly. When this week is full, the next slots open on Monday.

What access does the audit need?+

None for Part 1: it uses only what your shoppers can see. For Part 2, the full Strategy Audit, we need read-only access to Google Ads, nothing else. You add leanadspro@gmail.com as a Read only user in Google Ads, we accept, and we start right away. We can see campaigns and reports, but can't change anything or see billing. Prefer not to? We do it live on a 30-minute screen-share.

Someone else manages our Google Ads. Is that a problem?+

No. We send a short note you can forward to whoever has admin access. It takes them about 5 minutes.

What happens after the Strategy Audit?+

Fix it yourself, hand it to your current agency, or have us do it: a one-off Fix Sprint, or we run it every month. The fee is fixed by your ad spend, and we quote it on your results call.

You're based in South Africa. Does that matter?+

Our working day overlaps the Netherlands: the same time in the Dutch summer, one hour ahead in winter. We already run accounts in the Netherlands, Australia and the US. Calls and reports are in English, and EU clients are invoiced in euros.

What about GDPR?+

We only collect what you put in this form, store it in the EU, and use it to deliver your audit and contact you about it. Our privacy policy explains who processes it, how long we keep it and your rights.

2Days

Find out what your Google Ads really earns you

Every leak, with a euro figure on each.

GooglePartnerShopifyPartner5.0★★★★★93.7% stay 2+ years
Worth €1,500,yours free
Get my free Strategy Audit
Show me where I'm losing moneyFind out who's beating me
Results in 2 working days · 5 Strategy Audits a week
Get my free Strategy AuditYours free · worth €1,500 · results in 2 working days