Your Google Ads shows hundreds of conversions. Your sales team sees a handful.
For manufacturers and industrial suppliers spending €2,500+ a month. In our Free 2-Day Google Ads Strategy Audit, an industrial engineer finds which conversions are real enquiries, puts a euro figure on the waste, and shows you how to fix it.
Partner
5.0★★★★★Find the real enquiries hiding in your Google Ads.
We show you where the money leaks and how to win it back. The €1,500 audit, free.
If any of this sounds familiar, the audit is for you.
We’ll recommend new ads, suggest tweaks for your website and make your data meaningful. So you can focus on your business.
The hidden leaks quietly costing you enquiries
We find these in almost every account we audit. Nobody sees them, but you pay for them every day. Part 2 of your Strategy Audit checks all six, with read-only access. Scroll, and watch it find them one by one.
Want to know if your Google Ads can be better? For free?
Free. Every leak in euros, with the fix, in 2 working days.
If any of this sounds familiar, the audit is for you
"Hundreds of conversions, and sales sees almost nothing."
File downloads, video views and page visits counted as leads.
"Our leads are students, job seekers and distributors."
Broad keywords with no negatives.
"The agency counts phone taps as leads."
Duplicated tel-click events set as the main goal.
"We can't tell which campaign brought the big order."
Won deals in the CRM never reach Google Ads.
"One campaign for the whole world."
Cheap markets take the budget from the ones that buy.
"Our agency doesn't understand what we make."
Consumer-style keyword lists for engineered products.
Heard all of these. For one manufacturer, fixing them turned €2.2k of ad spend into €30k of confirmed machine sales.
Buyers don't order from an ad. They enquire, compare, and come back.
Every order moves through five steps: an engineer or buyer clicks your ad, reads your product page, sends an enquiry or quote request, gets followed up, and places the order. Most leave somewhere along the way. If your tracking counts downloads and phone taps instead of real enquiries, you can't follow up, and Google can't tell a buyer from a student. You've paid for the click either way.
Tracking that records quote requests and won deals, not file downloads and page views.
Fast replies, and reminder ads for the buyers who went quiet while comparing suppliers.
When Google learns which enquiries became orders, it finds more buyers in the markets you sell to.
Every leak found, priced in euros, and ranked by what to fix first
In 2 working days you'll know which of your conversions are real enquiries, what the rest cost you each month, and what to fix first. Part 1 from what's public; Part 2 inside your account, read-only. Reviewed by an industrial engineer, not a junior account manager.
STRATEGY AUDIT"Find the waste first. Then measure every change."
We find the one constraint costing you the most and fix that first, one change at a time, so you know exactly what worked. Llewellyn reviews every audit himself.
Partner
PartnerGoogle Ads certifiedFind a leak, or we pay you €100.
If your full Strategy Audit doesn't show you at least one thing costing you money, tell us and we'll pay you €100 for your time. The audit, video and plan are yours to keep either way.
Become a client later? We agree one number in writing. If it hasn't improved 15% in 90 days, we work free for up to 60 more days, then you leave with no exit fee. You own your account and data from day one.
This is for you if
- ✓You sell machines, components or engineered services to other businesses
- ✓A new customer is worth €5,000+ to you
- ✓You spend €2,500+ a month on Google Ads
This isn't for you if
- ✕You haven't launched Google Ads yet
- ✕You can't tell us, even roughly, which leads became customers
- ✕You're looking for the cheapest agency
Before you start
We have a CRM. Can you work with it?+
Usually, yes. We connect qualified and won leads back to Google Ads, as we've done for a valve manufacturer, so bidding learns from real pipeline.
Is it really free?+
Yes. No card and no contract. You keep Part 1, the full Strategy Audit and the video whatever you decide. It’s how clients find us.
Why only 5 a week?+
Llewellyn and the team do every Strategy Audit by hand, inside your account. Five a week is what we can do properly. When this week is full, the next slots open on Monday.
What access does the audit need?+
None for Part 1: it uses only what's public. For Part 2, the full Strategy Audit, we need read-only access to Google Ads, nothing else. You add leanadspro@gmail.com as a Read only user in Google Ads, we accept, and we start right away. We can see campaigns and reports, but can't change anything or see billing. Prefer not to? We do it live on a 30-minute screen-share.
Someone else manages our Google Ads. Is that a problem?+
No. We send a short note you can forward to whoever has admin access. It takes them about 5 minutes.
What happens after the Strategy Audit?+
Fix it yourself, hand it to your current agency, or book a results call to have us do it. If you hire us, the fee is fixed per month based on your spend, and we quote it on the call.
You're based in South Africa. Does that matter?+
Our working day overlaps the Netherlands: the same time in the Dutch summer, one hour ahead in winter. We already run accounts in the Netherlands, Australia and the US. Calls and reports are in English, and EU clients are invoiced in euros.
What about GDPR?+
We only collect what you put in this form, store it in the EU, and use it to deliver your audit and contact you about it. Our privacy policy explains who processes it, how long we keep it and your rights.